As Google moves forward with plans to discontinue support for third-party cookies by the end of 2024 (pending approval from the UK Competition and Markets Authority), there is no doubt that this will be a transformative year for all constituents of the advertising ecosystem, challenging their readiness to maintain a transparent and cookie-proof connection with the end consumer. 

With the cookieless world upon us, ShareThis is well positioned. Importantly, our data collection methodology, while reliant on consumer consent, is not reliant on third-party cookies.  Additionally, ShareThis has taken proactive measures to resolve user identity where third-party cookies are no longer the main currency. 

Data Collection and Solutions That Aren’t Reliant on Third-Party Cookies

ShareThis collects online behavioral data across millions of websites through privacy compliant processes, offering requisite consumer choice and notice according to all current regional laws. ShareThis data is then transformed through the power of advanced AI and large language models into actionable insights and targeting opportunities.

Two areas of focus when thinking about cookie deprecation include data collection and identity resolution.  As mentioned, Google’s deprecation of cookies does not negatively impact ShareThis’ data collection.  In fact, leveraging our identity framework, we will maintain or exceed scale in a cookieless world. 

Our proprietary identity solution, Atlas, leverages non-cookie identifiers plus our partner integrations to resolve user identity and share data linked to non-cookie IDs. The various non-cookie IDs associated within the Atlas graph enable data collection on all major browsers, and therefore maintain or exceed scale from third-party cookies. 

ShareThis has made proactive investments and innovations to make ALL of our solutions ready for the cookieless ecosystem.

Harnessing the Power of AI for a Cookieless World

ShareThis provides unique AI-enhanced data solutions to help advertisers connect with their audiences with precision and scale while respecting privacy. By harnessing the power of advanced large language models and data science, ShareThis is uniquely positioned to unlock existing and/or new high value connections between the advertiser and their consumers in a cookieless setting. 

Dana Hayes, Jr., CEO of ShareThis, had challenged his product and engineering teams to develop cookieless solutions that would not sacrifice the scale or data quality that advertisers and partners have come to rely on. Said Dana: “Long before Google decided to finish what they started with their privacy sandbox initiative, we developed an identity framework, we call Atlas, specifically designed to sustain the delivery of pertinent and relevant advertising. ShareThis is without hesitation a strategic ally to help you transition into cookieless advertising, as today, we do not even need third-party cookies to connect with consumers.” 

ShareThis is confident that the identity frameworks that we have developed, combined with longstanding ecosystem partnerships, will mean that the deprecation of the third-party cookie will not have negative impacts for ShareThis data users. In fact, opportunities for increased scale exist as part of these new identity frameworks, namely through the newfound ability to monetize site traffic on Safari and Firefox browsers.

For more information on how ShareThis cookieless solutions can work for you, reach out to your ShareThis account representative or click here.

The post ShareThis Delivers on the Promise of Cookieless Data Solutions appeared first on ShareThis.

The move to a cookieless future just got one step closer with a new integration between top data companies Eyeota and ShareThis, which will enable programmatic targeting with a completely cookieless solution powered by ID5, a leader in advanced identity solutions.

ShareThis, the leading global provider of consumer interest and online behavioral data sourced from more than three million global domains–representing over 40 billion monthly events including searches, page visits, and shares–is now offering cookieless Audiences through the Eyeota Audience Marketplace. The integration includes the ability to build cookieless Custom Audiences, which can be tailored to meet highly specific campaign and targeting objectives. 

The availability of cookieless targeting is a milestone achievement as identity solutions continue to evolve and strive to deliver on the key requirements for producing high-quality cookieless targeting capabilities, including privacy compliance, scalability, and interoperability. 

In fact, the new ShareThis Audiences deliver increased scale compared to legacy cookie-based segments, offering up to a 55% increase in coverage as a result of ID5’s advanced identity resolution capabilities and extensive publisher footprint. The Audiences achieve broad distribution across all major browser families, including Chrome, Safari and Firefox, and the new identity methodologies provide the optimal balance between precision and scale.

Stewardship and respect for global consumers who share their data has always been at the core of the ShareThis mission. All data is collected with consumer notice, choice, and the power to opt-out. ShareThis data solutions leverage AI to analyze context, keywords and concepts to deliver a constantly-refreshed stream of social share, interest, and intent data.

Dana Hayes, Jr., CEO of ShareThis, said “ShareThis has been investing in a cookieless identity solution from the moment Google first announced its plan to sunset third party cookies. We have made significant progress since the launch of our proprietary Atlas ID solution in 2022, and together with ID5 and Eyeota, we are thrilled to bring a truly cookieless targeting solution to market.”

ID5 is the ideal identity provider to power a cookieless audience solution that expands on ShareThis’ privacy-centric approach to targeting, thanks to its consent-based and encryption technology. At the same time, ID5’s identity solution helps advertisers that activate ShareThis segments increase engagement with the right customers.

With turnkey programmatic activation available through the Eyeota Audience Marketplace, ShareThis cookieless Audiences are a key offering within Eyeota’s robust set of quality-certified audience targeting data built on demographics, intent, interest, purchase, industry verticals and seasonal events. 

“More and more advertisers are eager to drive results across their campaigns with cookieless audience segments. As the data landscape evolves, collaborating with ID5 and ShareThis aligns with our commitment to ensuring brands and agencies have continued access to privacy-centric audience targeting solutions at a global scale” said Kristina Prokop, CEO of Eyeota. 

The post ShareThis, Eyeota, and ID5 Drive the Shift to Cookieless Audience Targeting appeared first on ShareThis.

According to Neutronian’s quarterly released Data Privacy Scores, ShareThis consistently ranks as one of the leading data companies for privacy compliance, data quality, and transparency. ShareThis maintained a top 1% position for three consecutive quarters, out of a list of over 1,500 evaluated data providers, and received an overall index score that surpassed numerous industry data veterans.

Neutronian’s Data Privacy Scores Report provides a benchmark that enables organizations to vet their partners more effectively and identify the most trustworthy data sources. ShareThis is proud to be a reputable and respected data source for all businesses. We remain committed to fulfilling all regulatory requirements and adhering to the highest standards of privacy, globally.

ShareThis Maintains Industry Leading Privacy Practices

ShareThis has implemented a comprehensive list of privacy safeguards and industry best practices to meet data quality standards. Our approach includes, but is not limited to, the following:

• Maintaining compliance with applicable laws and regulations across all global jurisdictions (GDPR, CPRA, new state and regional laws, etc.), such as only collecting data on sites with sufficient user consent protocols in place.

• Adopting industry best practices for transparency and consumer choice, such as maintaining an extensive privacy policy that discloses the data we collect, what we do with that data, and details about our data products.

• Taking active steps to promote compliance and best practices through self-regulatory initiatives, such as regularly cleansing data and ceasing collection of all sensitive information.

We monitor and adjust our practices, and continue to implement new content management technologies, to achieve full compliance as regulations and requirements evolve.

Data Privacy Scores Facilitate Trust and Transparency

Neutronian’s Data Privacy Scores Report enables companies across the marketing ecosystem to make smart and confident decisions about their data sources. The scores represent an established standard for:

• Transparency and Validation — providing clear guidance on data privacy risk when deciding which data and media partners to partner with.

• Monitoring and Benchmarking — helping companies monitor data privacy risk by benchmarking themselves, partners, and competitors against the industry average.

• Campaign Verification and Optimization — ensuring campaigns are delivered in trusted and privacy-safe environments.

If you would like to explore more details about Neutronian’s data scoring methodology, click here.

ShareThis Is Driving a Privacy-Centered Digital Future

We are committed to stewardship and respect for global consumers who share their data — it’s in our DNA. As a Neutronian verified partner, ShareThis regularly undergoes thorough, in-depth audits of our data sources, processes, methodologies, and compliance measures, to meet Neutronian’s rigorous certification standards. These independent measures demonstrate our relentless dedication to best-in-class quality and compliance, to best serve our partners and customers.

A privacy-centered digital future requires that all companies across the ecosystem — including brands, agencies, data providers, consultancies, and technology platforms — play an active role in cultivating trust, transparency, and quality expectations, in a way that puts consumers first. ShareThis has, and will continue, to set the example for a privacy-first ecosystem.

The post ShareThis in Top 1% of Neutronian’s Data Privacy Rankings for Third Consecutive Quarter appeared first on ShareThis.

The proliferation of data in today’s world has provided both benefits and challenges. Benefits are summed up by the tremendous opportunities afforded through leveraging insights and information to make data-driven decisions. Challenges, however, arise in that the available data is so massive, just getting it into a usable format may seem like an insurmountable task.  

As you can imagine, challenges in the B2B landscape are not dissimilar to those of the consumer market. Behind every B2B transaction, or interaction, lies a hidden treasure trove of valuable insights waiting to be unearthed. Every contact, interaction, and transaction represents an opportunity to collect valuable insights that can fuel growth, enhance decision-making, and foster long-term business success. Today’s business landscape is fast-paced, interconnected, and when leveraged effectively, game-changing.  

ShareThis can help you to win. ShareThis B2B Data is a newly innovated product providing unmatched information and insights about businesses. ShareThis uses advanced data science and artificial intelligence (AI) to leverage consumers’ digital signals based on interest and intent as demonstrated with web page visits, online searches, and shares.  

ShareThis collects billions of online events hourly, mapping these events compliantly to consumers and segments. In the B2B realm, these events and consumer behaviors are considered in combination with traditional B2B data assets, identifying consumers as employees, and often decision-makers, of companies.

Traditional B2B (business-to-business) data assets include, but are not limited to:

• Firmographics — descriptors of the company including name, industry, number of employees, revenue, etc. 

• Contact information — names, titles, email addresses, phone numbers, etc.

• Technographics — technology and software used by businesses including tools, systems, and platforms

ShareThis combines traditional B2B data with rich and robust digital interest and intent data, resulting in a unique data asset that encompasses the features of B2B coupled with digital consumer behaviors. The result is transformative.

ShareThis Differentiators

Intent data allows for the ability to map a digital footprint to a business, based on signals generated during digital interactions. These signals detail topics businesses are interested in, enabling relevant and personalized marketing. Additionally, due to the dynamic nature of ShareThis data, our B2B Data enables the ability to reach in-market decision-makers, in real-time. Furthermore, we can segment our data, creating custom audiences that narrow in on businesses of certain sizes, revenue, or industries, as well as employees at those businesses with specific job roles or titles.   

ShareThis offers more than fifty pre-defined B2B segments that can be used immediately for activation of campaigns, as inputs into existing models, or to append to first party data as descriptors.  

Additionally, ShareThis can build custom segments to meet our clients unique needs. Or, the data can be used in a disaggregated format, as Predictors, to forecast a B2B outcome. 

ShareThis B2B data can be delivered with regular cadence, monthly, daily, or even hourly. 

These data assets can be used in a plethora of use cases including audience activation, lead generation and qualification, sales enablement, predictive analytics, and forecasting, to name just a few.  

ShareThis B2B data and the solutions they power are core to our mission — to harness the power of the internet by bringing global digital data alive, in real-time. Imagine the possibilities.

The post ShareThis B2B Data: Taking B2B Marketing to New Heights appeared first on ShareThis.

Harness the predictive power of real-time global online behavior by utilizing ShareThis Predictors—the next best thing to a crystal ball. By combining advanced data science and artificial intelligence (AI) expertise, ShareThis is uniquely qualified to predict the future. Imagine knowing the next trendy travel destination. Imagine knowing which consumers are most likely to purchase a car. How about knowing which consumers are shopping for insurance? The next fashion trend? Predictors enable you to forecast outcomes that transform decision-making capabilities across industries, driving your business forward.

Imagine the possibilities with ShareThis Predictors.

Drive Marketing Innovation with Predictive Intelligence

Predictors are a measure of future online engagement, based on recent and frequent content consumption. Expressed as a score, the Predictor tells you with high likelihood which content users will consume in the near future.

Armed with key insights derived from Predictors, you can power marketing solutions from insights and audience activation to customer segmentation and personalization. 

Uncover Trends and Find In-Market Shoppers

There are over 950 categories for which ShareThis offers Predictors. ShareThis has built a  matrix of probabilities mapped to consumers revealing key insights about individual behaviors as well as broader marketplace trends. Predictors help you plan and optimize marketing based on trending consumer behavior and the evolving competitive landscape.

Predictors are also used to build audiences of high-intent, in-market shoppers. Instead of the traditional approach of targeting “look-a-likes,” ShareThis delivers consumers that are in-market for a purchase, based on digital buying signals.  

See the Attributes That Hold Predictive Power for Your Brand

Predictors can be delivered with any regular cadence, monthly, daily or even hourly. Predictors represent a feed of attributes that have shown to be predictive of engagement with your brand. For users who have recently consumed and engaged with content around the brand, ShareThis uses proprietary natural language processing (NLP) and machine learning algorithms to analyze the content that users engage with, share, or interact with online to identify categories and topics most likely to be associated with brand engagement. 

This data can be used to create customer profiles and segments, as well as to enrich first-party data with additional customer insights and signals. From there, campaigns and other marketing activities can be personalized to consumers based on their unique interests and the content they are likely to engage with.

In the absence of a crystal ball, ShareThis Predictors are the next best thing to revolutionizing corporate decision-making across industries. Predictors support our mission – to harness the power of the internet by bringing global digital data alive, in real-time. 

Imagine the possibilities with ShareThis Predictors.

The post Unleashing The Power to Predict: Introducing ShareThis Predictors appeared first on ShareThis.

Consumers today are navigating a convoluted and fast-evolving digital world using a variety of devices and screens, posing a significant challenge to marketers looking to maximize reach and addressability during a time when data privacy is coming to the forefront. In 2020, Google’s announcement to deprecate its third-party cookie sent the entire digital media ecosystem into a frenzy. With the end of third-party cookies now planned for 2024 and fast approaching, companies across the programmatic landscape are developing interoperable cookieless solutions that will ensure advertising performance and success for years to come. ShareThis strives to be an integral player in expanding these solutions and is excited to announce a new partnership with Yahoo that does exactly that.

ShareThis is one of five new partners to support Yahoo’s cookieless identity solution, Yahoo ConnectID, which uses content-based, first-party data to bring audiences to life—directly integrating with leading data management platforms (DMPs) and customer data platforms (CDPs). Fueled by both direct consumer relationships and partnerships—like the one with ShareThis—Yahoo ConnectID today reaches 167 million authenticated users in the U.S. 

This new integration enables the seamless activation of ShareThis’ global audience segments on Yahoo’s leading, omnichannel DSP, allowing brands and marketers to reach engaged and high-intent consumers at scale in the identity-constrained world. These audiences are fueled by shares, searches, clicks, and page views on over three million global websites and are enhanced using the latest natural language processing and machine learning technologies for optimal performance. 

ShareThis Audiences cover a vast range of industries and topics, including but not limited to health, retail, finance, business technology, and auto, as well as important seasonal and life events that marketers rely on to drive peak sales. For topics not found in ShareThis’ standard segments taxonomy, marketers can request custom segments that are highly personalized and crafted with precision, delivered in less than 48 hours. ShareThis segments can be activated across all digital mediums, such as display, mobile, video, and CTV, to reach the right customers at the perfect moment, wherever they are. 

ShareThis is committed to advancing a thriving, privacy-first future and will continue to rely on strategic partners, like Yahoo, to harness the power of the open web for the benefit of all.

The post ShareThis Partners with Yahoo’s ConnectID to Scale Cookieless Identity Solutions appeared first on ShareThis.

ShareThis, a leader in global, online, real-time consumer behavioral data, today announced the hire of Anthony Psacharopoulos, as Senior Vice President of Enterprise Data Sales. In his role, Psacharopoulos will lead the company’s enterprise data sales efforts, responsible for driving new revenue streams, growth opportunities and partnerships among leading brands, platforms, and publishers.

Psacharopoulos brings more than 20 years of sales, analytics, and operational experience across a variety of industries. In his 17 years at ComScore, where he held roles of increasing responsibility leading up to his appointment as Executive Vice President, he oversaw sales across buy-side, ad ecosystem, and sell-side clients. Prior to joining ShareThis, he was SVP of Enterprise Solutions at VideoAmp, where he led an innovative solutions team focused on driving incremental and recurring revenue for ad ecosystem and sell-side clients. Psacharopoulos is well-versed in identifying and aligning client needs across planning, targeting, and measurement use cases with large datasets, particularly via DaaS solutions. In addition, he currently serves as an advisor to innovative startups in the adtech and healthcare spaces.

“Anthony has an unparalleled level of knowledge in the data and media space, and understands how to transform complex data products into solutions and innovations that can be real revenue drivers for any number of different partners,” said Dana Hayes Jr., CEO of ShareThis. “Clients are looking for innovation when it comes to data applications and first-party data enrichment, and Anthony brings the kind of visionary leadership that is second to none in the industry.”

According to Psacharopolous, “There is truly no one else in the space with the kind of depth and breadth of real-time, open-web behavioral data that ShareThis offers. I couldn’t be more excited about the opportunity to unlock the potential and value of global online data among clients and partners who are focused on driving growth via new data sources that incorporate advanced audiences with robust contextualization capabilities.”

Anthony Psacharopolous has an MBA from the University of Michigan and a BA in Commerce and Economics from the University of Toronto.

About ShareThis
ShareThis, powered by consumer behavior on more than three million global domains, observes real-time actions from real people on real digital destinations, synthesizing social share, interest, and intent data. ShareThis transforms user-level behavioral data to better understand, expand and validate consumer behavior for targeting and analytics. Privately held, ShareThis is based in Palo Alto, CA. To learn more about publisher and marketer solutions, visit https://sharethis.com/

The post ShareThis Appoints Data Industry Veteran Anthony Psacharopoulos as SVP of Enterprise Data Sales appeared first on ShareThis.

We’re releasing 9 new share buttons, making it easier for you to reach a wider audience and drive more traffic to your website. We’ve added new channels including Outlook which will enable you to tap into over 400 million users on the email platform and Viber which is a popular calling and messaging app with over 1 billion users worldwide. 

Now, you can choose from over 45 social channels to add to your website. Check out our entire suite of social channels here. 

Kakao

Kooapp

Tencentqq

Viber

Yummly

Outlook

Trello

Iorbix

Kindleit

Our Share Buttons are free, easy to install, customizable, and mobile-optimized. Empower your visitors to easily share your content or products by installing or updating your Share Buttons today.

Have suggestions for other share or follow buttons you’d like to see? We’d love to hear your feedback at support@sharethis.com. 

The post Introducing 9 New Share Buttons: Grow Your Website Engagement Through 45+ Popular Social Channels appeared first on ShareThis.

We’re thrilled to be releasing Smart Share Buttons, a new feature for our Inline and Sticky Share Button tools, which will enable you to customize the social networks for each user that visits your website and drive more engagement for your content or products. 

Smart Share Buttons takes the guesswork out of selecting the right social channels for your website visitors by detecting your website visitor’s geolocation and automatically customizing the channels based on the most popular sharing services in their country. 

For example, below are examples of default social channels that would display for users visiting from Italy, France, and the United States: 

This is a great alternative to manually selecting Share Buttons because the networks will be more relevant and dynamically change based on each visitor’s location and device type. 

To get started, sign up here or login to your platform. There, you will be able to choose between the following options: 

• Smart Share Buttons: Automatically selects which social channels to display based on each user’s geolocation
• Choose Buttons Manually: Select your own social networks and customize

Increase website engagement with geo-specific social channels customized for each user today.

Have suggestions for other features you would like to see? We’d love to hear your feedback at support@sharethis.com. 

The post Introducing Smarter Share Buttons to Accelerate Your Sharing and Website Engagement appeared first on ShareThis.

Ever since we launched Share Buttons back in 2007, we’ve been committed to developing free website tools and making them more accessible for content creators around the world. 

As a result, we have added various plugins, apps, and integrations over the years for our full suite of tools. Today, we’re excited to announce that Share Buttons is available in Cloudflare and Magento so content creators like you can easily activate our tools in the following platforms: 

• Plugins and Apps: WordPress, Shopify, Cloudflare, and Magento
• Integrations: AngularJs, ReactJs

Our free Share Buttons allow you to expand the reach of your content organically and grow your audience. Get started to access key features including:

• Top Social Channels: Enable one-click sharing to 40+ of the most popular social networks including Facebook, WhatsApp, Twitter, and Pinterest
• Custom Placement: Configure your buttons to stay anchored on the sidebar as visitors scroll or inline near your headline or product on the page for ideal visibility
• Customization: Customize the design including the alignment, size, and color to match your brand
• Mobile-Optimized: Increase social shares with our responsive, lightweight, code which loads asynchronously and won’t slow down your site.
• Multi-Language Support: Select your preferred language from over 15 options (English, German, Spanish, French, Italian, Japanese, Korean, Portuguese, Russian, Chinese, Dutch, Arabic, Bengali, Hindi, Turkish, and Vietnamese).

If you’re already leveraging Magento’s e-commerce platform or Cloudflare’s content delivery network to optimize the delivery of your web pages, install our app to optimize the reach of your content and grow your audience. 

Is there another platform integration you would like to see? Let us know at support@sharethis.com. 

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